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Feb 16, 2024

Insta360 Flow: a selfie stick, tripod and power bank for smartphones by Jose Antunes

The best camera is the one you have with you—and for most people that means their smartphone. Now, add Insta360 Flow to it to make bringing your creative vision to life effortless.

For its first smartphone gimbal Insta360 wanted something special: the result is Insta360 Flow, an all-in-one tool with built-in selfie stick, tripod and power bank.

Announced as the world’s most advanced AI tracking smartphone stabilizer, the Insta360 Flow signals a new direction for the company, as Insta360 wanted to deliver a tool that creators can take wherever their inspiration strikes, and always be assured of getting perfectly stable shots. The result is available to purchase now via Insta360.com, Amazon (U.S., Europe and Japan) and select retailers: the Insta360 Flow, an advanced AI tracking stabilizer for pro-level smartphone videos, an all-in-one tool with built-in selfie stick, tripod and power bank.

With auto tracking, that enables your smartphone to follow you or your desired subject with unmatched precision, while 3-axis stabilization delivers ultra-smooth shots, the Insta360 Flow is paired with a built-in selfie stick, tripod and power bank, Flow has everything a creator needs to shoot pro-level content on the go.

“For our first smartphone gimbal, we wanted a device that goes beyond the basic functionality of a gimbal and offers a whole new way to film moments on your smartphone. Powered by our AI technology, honed over years of research and development, Flow tracks, stabilizes and edits content for you,” said JK Liu, founder of Insta360.

Stabilization, unrivaled according to Insta360, and AI tracking are key features of the new product, which makes bringing your creative vision to life effortless, claims the company. Whether you’re running after your kid or traveling to the next stop on your bucket list, Flow’s mechanical stabilization guarantees shake-free shots in any scenario. It excels where a smartphone’s electronic stabilization often fails, such as filming in low light and when zooming in. Flow’s stabilization and convenient handheld design also means creators aren’t limited to simply setting up the device in a stationary position to track themselves.

Flow’s gimbal design paired with Insta360’s leading AI tracking technology Deep Track 3.0 enables Flow to follow subjects in real time, rotating to follow the movement of the subject and framing shots automatically for creators. Deep Track 3.0’s unmatched precision is thanks to a number of unique technical advantages:

More accurate: Person Re-Identification to continue tracking the same person throughout a recording even if they’re blocked from view and All-Angle Tracking to continue tracking as the subject’s shape changes.

More versatile: Zoom Tracking, Slow Motion Tracking and even Live Mode for tracking while video calling or live streaming in another app like FaceTime, Instagram and TikTok.

More reliable: Tracking Recovery for when a subject moves out of frame. Flow will keep tracking it by zooming out or following the direction it’s moving.

Insta360 says that “for a truly automated shooting experience, solo creators can even set up the tripod and use gesture control to prompt Flow to start tracking hands-free—no need to point the camera or press a button.”

Here is some more information about the Insta360 Flow shared by its creators:

The all-in-one smartphone content creation tool.

Prioritizing portability and versatility, Flow is the only smartphone stabilizer that builds all of a creator’s essential shooting tools into one device for on the go shooting:

Selfie stick: An extension rod extends to 215mm for better selfies and cinematic low angle shots.

Tripod: Extends from the handle, allowing creators to set up Flow to film themselves or capture a creative effect like motion timelapse or 360 photo.

Power bank: Flow’s best-in-class 2900mAh battery can even charge a smartphone while recording.

Built-in cold shoe: Add a mic for leveled-up audio without any additional accessories.

Flow unfolds in just one motion thanks to 1-step rapid deployment. Simply attach your phone via the magnetic phone clamp, unfold the gimbal, and you’re ready to start shooting. With iPhones, the Insta360 app will detect Flow when attached and send a notification to open the Insta360 app to connect.

For creators who want to take the wheel with full creative control, Flow offers that too. The SmartWheel boasts a minimalist design that gives creators quick, easy access to a host of useful functions, from shooting controls, to video replay, and more. A swipe of the wheel toggles between four main modes: Auto, Follow, Pan Follow and FPV.

Unique to Flow is Auto mode, which automatically adjusts gimbal settings based on the user’s movements for guaranteed shake-free shots, perfect for beginners. For more adventurous creators, FPV mode can be used to spin your smartphone and simulate FPV drone-like movements, such as a barrel roll.

Unlock creative inspiration and effects.

Flow also helps creators with AI-powered shooting and editing tools in the Insta360 app.

Not sure how to compose a shot? Give a voice command and Shot Genie will recommend shooting techniques according to the scene. Over 80 templates are available to follow, from filming the beach to a bustling city scene.

Hoop Mode is a first-of-its-kind mode for basketball fans. Set Flow to record a game and the AI will track the basketball and hoop to recognize when a basket is made, saving the highlights as individual clips for easy editing into a reel later.

More shooting modes are also a tap away, including:

Flow’s 12-hour battery life means it can last all day without ever needing a charge. When the day’s over, creators can use FlashCut to edit together their video clips on-beat to music, with seamless transitions and effects.

Insta360 Flow retails for US$159.99 and includes a magnetic phone clamp, charge cable, grip cover and protective pouch. Flow comes in two colors, Summit White and Stone Gray. Accessories sold separately include a Spotlight and custom decorative inserts to make Flow your own.

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